Meet the Team
Feliz Inc. is a small, specialized team that combines operational leadership with modern brand and marketing strategy. We work directly with companies and organizations to strengthen their operations, clarify their message, and elevate how they show up in their industries. Our team steps in where businesses need support most — whether that’s advocacy, project management, brand development, or on-the-ground execution — offering practical solutions that create real momentum and measurable results.
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FounderFeliz Inc. transforms 20+ years of leadership in agriculture, complex operations, and industry representation into real-world results. Founded by Blake Van Denburgh, we’re rooted in strategy, relationships, and inclusivity.
Blake has led on boards like the Midwest Poultry Federation, helped shape the National 4-H Poultry program, and serves as Planning Commission Chair. His work reflects a deep belief in legacy, servant leadership, and driving sustainable change.
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Chief Brand and Marketing DirectorAs Chief Brand & Marketing Officer, Maddie O’Donoghue leads all brand and marketing strategy for Feliz Inc. and the organizations we serve. She manages the full creative and communication ecosystem — from brand identity and messaging to web design, content strategy, and digital presence — ensuring every contracted partner shows up with clarity, consistency, and competitive strength.
Maddie translates complex industries into compelling, story-driven brands, guiding companies through modern positioning, visual refinement, and strategic marketing that drives real-world results. Her work ensures that every Feliz Inc. partner not only looks aligned — but communicates with purpose, credibility, and long-term impact.
The Mission We Serve
To help businesses and industries grow with purpose, operate with excellence, and lead with integrity. We exist to bridge people, cultures, and opportunities—shaping systems that are more inclusive, efficient, and impactful for the next generation.
The word Feliz means “happy” in Spanish—a reflection of our belief that strategic growth, industry leadership, and cultural intelligence should lead to more than just progress—they should create purpose, fulfillment, and a lasting sense of contribution. Our name is a reminder that success rooted in values creates legacy worth smiling about.
Trust – We build enduring relationships grounded in honesty and reliability.
Integrity – We do what we say, and we show up ready to deliver.
Inclusion – We recognize that meaningful change must include diverse voices, global perspectives, and equitable practices.
Action – We lead through doing. When challenges arise, we roll up our sleeves.
Legacy – We think beyond the present, investing in the people and ideas that will shape tomorrow. To be a catalyst for strategic growth, meaningful partnerships, and legacy-building in complex industries.
